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HARRIAN

The Process
HR PROCESS
CONSULTATION
Harrian began with a decent consumer base in South Korea where the luxury brand's products are ethically handcrafted.
STRATEGY
They needed, however, a strategy for tapping into the U.S. market and growing their brand awareness.
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FatChix helped identify evolving consumer trends both domestically and internationally.
PRODUCTION
We then used those developing trends to design media production that would highlight areas within the brand that are most likely to resonate with consumers in Western markets.
MANAGEMENT
FatChix currently handles all social media work for Harrian as well as ongoing media production for the growing brand.
The results
HR RESULTS

























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