HARRIAN

The Problem

As an international brand, Harrian is not necessarily used to American digital practices. The brand tapped FatChix to connect with the US market.

The Solution

FatChix is transforming the brand's digital presence from one that is highly culture-specific to one that is more global in focus.

The Process

CONSULTATION

Harrian began with a decent consumer base in South Korea where the luxury brand's products are ethically handcrafted.

STRATEGY

They needed, however, a strategy for tapping into the U.S. market and growing their brand awareness.

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FatChix helped identify evolving consumer trends both domestically and internationally.

PRODUCTION

We then used those developing trends to design media production that would highlight areas within the brand that are most likely to resonate with consumers in Western markets.

MANAGEMENT

FatChix currently handles all social media work for Harrian as well as ongoing media production for the growing brand.

The results