We began by breaking down Michelle's goals and the facts and figures that would be needed to turn those goals into a reality. We also created goals from year one to year five to create a measure of passive income for Michelle that will create stability in her business.
Next, we gained insights into Michelle's digital tastes through research, Q & A's with her, and breaking down trends in sites she did or did not like within her field. We then designed a photoshoot that would combine the best of her preferences with an edge.
Once Media Production had accomplished their goals during the shoot, the Design and Development teams stepped in to craft a mobile-friendly site according to Michelle's specifications. It was important for our team to create a design that would scale with her business.