The Problem

PONO by Joan Goodman is a storied brand with an ethical history. The brand was happy to collaborate with us to improve representation online.

The Solution

FatChix cast real-life couple, Alyssa and Maya, to demonstrate the love between two people and the love Joan hopes people feel in PONO.

The Process

PONO process

MODELS THAT REPRESENT REAL PEOPLE

We styled fresh hair and make up looks for our models and made sure the brand's ethical principles were honored during our shoot.

We also tailored each look to suit the jewelry present and move the brand forward in both its representation and style online.

PONO results