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The Problem

Boucheron, a French luxury brand selling fine jewelry, watches and perfumes, needed new packaging for their Urban Jungle scent.

The Solution

Our brand director and designer, Melanie, took on the task of transforming this storied brand's fine fragrance for market.

The Process

Boucheron Process

The French luxury brand Boucheron created a new perfume, with the idea of an urban jungle. 
Here, wild and lush vegetation is rolling up around brand shapes, like the iconic B or the emerald shape. The drawings are in black and white, which enhances elegance and balances the craziness of the expression of nature.

Boucheron Results

The results

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