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The Problem

American-style brewing company, Double Gus IPA, was looking for a few new additions to their digital and print packaging.

The Solution

Brand Director, Melanie, created bespoke packaging direction, labeling, and stamps for the young brewing company.

The Process

Double Gus Process

Double Gus was a project between two friends that started a brewing company. Staying away from anything too serious, the tone for the brand was kept a little ironic and whimsical. The style conveys craftiness and originality, just like the brand's creators.

The results

Double Gus Results
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