The Problem

Chinon was looking to rebrand their family-owned wine. They needed an experienced product-focused graphic designer.

The Solution

Team member, Melanie, took charge of the project and delivered a unique image for the company and new logo.

The Process


After working with the brand, Melanie chose a crafty, stamp letter-inspired look for the wine from the young vines. She and the client selected an elegant deer antler route for the wine from the old vines, a reminder of the nice countryside this wine is from. Borrowing from their history, the designer developed a look with the client that would highlight the brand's roots while remaining chic and current.

The results

All Materials Copyright FatChix, Inc., 2018