The Problem

Designer Daniel Rounds came to us with a brand that felt too polished, too pat, and too unlike the fresh take on men's accessories he was developing.

The Solution

Under our artistic direction, the brand was transformed, garnering Daniel attention from retail giants like Nordstrom and many public accolades.

The Process



Daniel Rounds came to us with a polished and professional digital image lacking the edge he felt truly represented his new brand, Piquette.


We devised a strategy with Daniel to realign his perspective and tastes with his digital representations online. Piquette is poised to be one of the most cutting-edge men's fashion brands of 2019.


We then moved into media production with Daniel on a regular monthly basis. We've grown his social media library as well as his confidence as a model and spokesperson for the brand.

The results