We first sat down with Sophia as consultants to review her current website format and its functionality.
After initial tests and design flow exercises for UX, we compared her site to a multitude of competing sites in her field.
We then devised strategic copy to help Sophia connect with her growing consumer-base and more clearly iterate her offers.
Finally, we assisted in the set up and execution of her online booking system as well as personalized mailboxes, etc.
We began by cleaning up the websites font choices and finding cohesion in the overall tonality used by Sophia.
Our copywriters then addressed inconsistent tone and helped Sophia form more concise descriptions of her valuable services, better allowing consumers to connect with her offers.
We then replaced imagery on her site, added original pitches, and improved Sophia's UX methodology before beta-testing her new site for her.
Afterward, we assisted in creating her online booking platform and set up the initial calendar for her to monitor and adjust as needed.
As always, FatChix then coached this small business owner on how to make small adjustments and maintain the site's relevance after the build was finalized.