All Materials Copyright FatChix, Inc., 2018

DEVELOPMENT

The Development Department is where great brands are born. Brand creation starts with identifying your brand's D.N.A and discovering best methods for execution and deliverance.

Brand D.N.A.

Using tried and tested methods of classic analytical research, our team finds your brand's U.S.P. and message.

Buyers' Archetypes

Typing your main prospective buyers is of the utmost importance in the development phase. We help identify your audience and their habits.

Awareness

Creating a brand does not end with product or service creation. Creating brand awareness can make or break your capacity for growth. 

Evolution MGMT

Once brand creation is underway, let our team take over the maintenance of your analytics to create continued growth in the right direction.

The process

FatChix, Inc. departments work in conjunction with each other to create invaluable brand structure and strategies.

From BRAND CREATION under our experienced Development team to IDENTITY OVERHAULS helmed by our Design and Image Renovation teams, FatChix, Inc. and our sister brands are here to help your business grow.

New brands can develop their BUDDING BUSINESS with us and LEAP OVER the competition. Storied brands can find new CONNECTIONS with younger audiences.

All brands and businesses have a home at FatChix. If you have a dream, we can make it happen.

is my brand a good fit for fatchix?

That all depends...

Are you ready and able to invest into your own business and the services you need?

Have you done your research and made sure that you have a basic understanding of what you're looking to accomplish?

Are you ready to grow your business rapidly?

If you agree with all of the following, then, congratulations! You're a great fit for FatChix!

I have enough cashflow or capital to properly invest in growing my business.

I have a fairly good idea of what I want to accomplish.

I have a valuable service and/or product.

My valuable service and/or product is ready to go to market.

I am looking to build a long-lasting brand.

I have researched FatChix' case studies. #theydope

I, too, am a dreamer and can't wait to make mine into a reality.

BRAND D.N.A.

 

DESIGN.

 

We analyze your product or service and recommend appropriate digital and product designs that will connect with your audience based on years of expertise in a multitude of fields.

NICHE.

 

Finding your niche in oversaturated markets is a FatChix specialty. We find your rightful place in the universe of available options and help position your brand at its highest advantage.

ATTRIBUTES.

 

We assess your service or product to discover its most unique attributes and value. Unique attributes are the qualities that set your brand apart while offering true connection to your audience and consumers.

BUYER ARCHETYPES

 

WHAT:

A 'buyer archetype' or 'consumer archetype' is a phrase used to describe your ideal customer. Some brands are extremely niche and need only 1-2 archetypes; some brands need 5-6 archetypes. 

WHY:

Effective branding targets consumers with specificity, not generality. If you speak to everyone, you most often speak to no one - and that means dismal sales.

HOW:

During the Discovery Phase, our team of experts conducts extensive market research and blind studies to determine precisely who your customer is, their habits, and how to reach them best.

AWARENESS

 

Building brand awareness doesn't have to be a trial.

Our team can manage your social media accounts, take care of production for fresh and interesting images, and create a diverse feed that fosters organic growth.

We'll guide you through stage of audience connection, proper methods of engagement, and even handle your accounts while you run your business.

EVOLUTION MGMT

 

Building a sustainable brand begins with developing a clear point of view targeted at a specific audience within an existing niche.

Once your brand is established, you might be wondering how to sustain and increase your growth without losing touch with your core audience.

Our team can track your analytics, isolate consumer trends, and craft strategies that will keep your base happy while connecting to new audiences.

Managing your brand's evolution from ideation to internationally recognized force of nature is a joy for us. After all, our company turns dreams into realities.

Still got questions?

It would be weird if you didn't!

Click below to contact our office directly. You'll receive a response in 48 hours or less.

Trying to find a phone number? Our office number is unlisted - pesky robots got out of hand!

Send over an inquiry and we'll respond as quickly as we can. Clients are assigned to account managers best suited to their desired outcomes. You'll receive a direct line to your manager upon acceptance. 

Fat Love,

FatChix